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Marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment, and there is an increasing need for graduates in this area to have an in-depth understanding of the role of digital marketing, data analytics, and targeting. Our integrated Marketing with Advertising and Digital Communications degree has been designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, and increasingly online world.
The degree starts with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years.
Our course equips you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. You can enhance your employability further by undertaking a placement year. Based in the capital city, you will benefit from LSBU Business School’s links and connections.
In order to be considered for entry to the course(s) applicants will be required to have the following qualifications:
A Level DD or:
BTEC National Diploma MPP or:
Access to HE qualifications with Pass or:
Equivalent Level 3 qualifications worth 64 UCAS points.
Applicants must hold 5 GCSEs A-C including English and Maths, or equivalent (reformed GCSEs grade 4 or above).
We welcome equivalent qualifications from around the world.
20 hours work permit for international students
Apps and Applications
Academic Development
Business Communication and Culture
Problem-solving for business
Data-handing for Business and Marketing
Introduction to Marketing
Principles of Marketing
Marketing in a Digital World
Finance and the Economy
The Discovery Project
Management and Organisations
Data for Decision Making
Understanding the Consumer
Your Marketing Career
Integrated Contemporary Communications
Media Relations
Creative Advertising and Media Planning
Plus one option from:
The Digital Economy
Managing Customer Experience
Fundamentals of Project Management
Managing Products and Brands
Promotional Media and Campaign Strategies
Marketing and Digital Strategy and Planning
Applied Project
Strategic Marketing Channels
Social Responsibility and Ethics
Contemporary Issues in Digital Marketing
Volunteering
English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
Other programmes you might be interested in.
For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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