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BA (Hons) Marketing with Advertising and Digital Communications (WITH Placement)

London South Bank University, United Kingdom
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Course Overview

Marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment, and there is an increasing need for graduates in this area to have an in-depth understanding of the role of digital marketing, data analytics, and targeting. Our integrated Marketing with Advertising and Digital Communications degree has been designed to fit the study of marketing firmly into a social science context and to prepare students for work in a dynamic, data-driven, and increasingly online world.

The degree starts with an introductory year into marketing and the digital world, which will equip students with the foundational knowledge they need to explore the discipline in-depth in subsequent years.

Our course equips you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. You can enhance your employability further by undertaking a placement year. Based in the capital city, you will benefit from LSBU Business School’s links and connections.

General Eligibility

In order to be considered for entry to the course(s) applicants will be required to have the following qualifications:

  • A Level DD or:

  • BTEC National Diploma MPP or:

  • Access to HE qualifications with Pass or:

  • Equivalent Level 3 qualifications worth 64 UCAS points.

  • Applicants must hold 5 GCSEs A-C including English and Maths, or equivalent (reformed GCSEs grade 4 or above).

  • We welcome equivalent qualifications from around the world.

We welcome equivalent qualifications from around the world.

Part Time Work Details

20 hours work permit for international students

What You'll Study

1 Year 1
  • Apps and Applications

  • Academic Development

  • Business Communication and Culture

  • Problem-solving for business

  • Data-handing for Business and Marketing

  • Introduction to Marketing

2 Year 2
  • Principles of Marketing

  • Marketing in a Digital World

  • Finance and the Economy

  • The Discovery Project

  • Management and Organisations

  • Data for Decision Making

3 Year 3
  • Understanding the Consumer

  • Your Marketing Career

  • Integrated Contemporary Communications

  • Media Relations

  • Creative Advertising and Media Planning

Plus one option from:

  • The Digital Economy

  • Managing Customer Experience

  • Fundamentals of Project Management

4 Year 4
  • Managing Products and Brands

  • Promotional Media and Campaign Strategies

  • Marketing and Digital Strategy and Planning

  • Applied Project

Plus one option from:

  • Strategic Marketing Channels

  • Social Responsibility and Ethics

  • Contemporary Issues in Digital Marketing

  • Volunteering

Language Requirement

  • IELTS6.0

English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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