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MBA (Hons) International Marketing

Bangor University - (Oxford Int Group), United Kingdom
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Course Overview

The MBA (Hons) International Marketing course at Bangor University - Oxford Int Group campus is designed to provide students with a comprehensive understanding of the principles and practices of international marketing. The course covers topics such as market research, consumer behavior, global brand management, and cross-cultural marketing strategies. Students will learn how to analyze and evaluate the global marketplace, identify opportunities for growth, and develop effective marketing campaigns that resonate with diverse audiences. Through a combination of lectures, seminars, and practical exercises, students will gain the knowledge and skills needed to succeed in this dynamic field.

Additional Information

This course is ideal for individuals who want to pursue a career in international marketing or those who are looking to expand their existing marketing knowledge and skills. The course is delivered by experienced academics and industry professionals, providing students with valuable insights into the latest trends and practices in the field. Additionally, students will have access to state-of-the-art facilities and resources, including our dedicated marketing suite and cutting-edge software. With a focus on practical application, students will have numerous opportunities to develop their skills through real-world projects and case studies.

Unlock Your Full Potential in International Marketing at Bangor University - Oxford Int Group Campus

Bangor University - Oxford Int Group campus is the perfect choice for individuals seeking a top-quality education in international marketing. Our university has a long history of excellence in business and management education, and our faculty are experts in their fields. Students will benefit from small class sizes, personalized attention, and a supportive learning environment. Plus, our location in the picturesque town of Bangor provides a unique blend of academic rigor and cultural immersion. With our MBA (Hons) International Marketing course, students can gain the knowledge, skills, and networking opportunities needed to succeed in this exciting field.

Why You Should Study This Course

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts, and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations, and market research. 

An important objective is to provide relevant analytical training in the latest strategic, managerial, and industrial developments in Marketing in both the public and private sectors. We look at marketing at local, national, and global levels developing skills in strategic analysis, problem-solving, and decision-making.

The program will prepare students for a career in marketing and will involve a 60-credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real-life issues and enjoy the hands-on experience of Marketing.

General Eligibility

We accept students with a wide range of qualifications and backgrounds and consider each application individually.

All students need to have good basic skills and the University also values IT and communication skills.

As part of the University’s policy, we consider applications from prospective disabled students on the same grounds as all other students.

Part Time Work Details

The 20 hours are the total hours. It is not per job. If you hold multiple part-time jobs then the total hours of all the work you are doing are added together.

What You'll Study

1 Module

Compulsory Modules - September Start StudentsThe student must take 120 credits from the modules in Compulsory Modules - September Start Students.

ASB-4431 Organisations and People (15) (Semester 1)

ASB-4413 Int'l Strategic Management (15) (Semester 1)

ASB-4530 Global Brand Management (15) (Semester 1)

ASB-4521 Int'l Marketing Communication (15) (Semester 1)

ASB-4006 Marketing Strategy (15) (Semester 1)

ASB-4440 Consumers in Global & Digital (15) (Semester 2)

ASB-4439 International Marketing (15) Core (Semester 2)

ASB-4115 Management Research (15) (Semester 2)

Summer modules the student must take 60 credits from the modules in Summer modules.

ASB-4904 Applied Business Projects (60) Core (Semester 3)

ASB-4524 Int'l Marketing Project (60) Core (Semester 3)

Language Requirement

Bangor University also recognizes Non-SELT Tests and Online Tests as mentioned below for direct entry to its degree programs.  

Also, scores lower than the IELTS 6.0 equivalent in any of these non-SELT and Online tests.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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