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MSc Digital Marketing

University of Bedfordshire, United Kingdom
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Course Overview

From online behavioural and SMS marketing to in-game and app-based advertising, digital marketing has revolutionised the way companies sell and consumers buy. Our Digital Marketing MSc gives you the expertise you need to make an impact in this rapidly expanding global industry.

As established major players and ambitious start-ups continue to develop and expand the advertising and marketing landscape, a digital skills gap has appeared, both in the UK and internationally. This course aims to help fill that gap by providing you with the strategic knowledge and skills need to make effective business decisions and become a successful digital professional. You also explore the innovative creative concepts that are driving the latest global digital success stories and develop the confidence to take your own imaginative ‘leaps of faith’.

General Eligibility

Applicants should have a good undergraduate degree at Honours level, or equivalent.

To apply for a postgraduate degree (MA/MSc/MBA/LLM) at the University of Bedfordshire you should have a good honours degree (or equivalent qualification) in an appropriate subject from a recognised university or HE institution.

We will also consider candidates with other relevant qualifications or appropriate work experience.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Module
  • Brand Communication And Reputation Management (MAR036-6) Compulsory

  • Business Dissertation (MAR042-6) Compulsory

  • Digital Analytics And Online Customer Experience (MAR050-6) Compulsory

  • Digital Marketing Strategy (MAR051-6) Compulsory

  • Marketing And The Digital Future (MAR039-6) Compulsory

  • Performance Achievement Planning (BSS072-6) Compulsory

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

IELTS overall score of 6.0

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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