Course Overview
The MS in Digital Marketing and E-commerce brings together marketing, technology, online sales and customer management in a 12-month accelerated format. The programme contains 36 American credits, equal to 72 ECTS, and follows an American curriculum.
Students build skills in SEO, SEM, social media marketing, digital communication, branding, web analytics, UX design, sales, e-commerce, CRM systems, big data and AI for marketing analysis. Practical projects include marketing campaigns, product launches and e-commerce strategies for real companies.
The programme uses widely used digital tools, including Google Ads, Meta Business Suite, Google Analytics 4, Semrush, Shopify and AI-based marketing platforms. Students can access Tutor.com for academic support and career services for jobs, internships and professional opportunities.
Schiller has more than 60 years of educational experience, more than 20,000 alumni and a community covering more than 130 nationalities. Students can study across four international campuses and may transfer between campuses after the fourth month, subject to the university's rules.
General Eligibility
Applicants should hold an undergraduate degree or equivalent qualification. Schiller requires official transcripts from the institution that awarded the undergraduate degree. Applicants with qualifications from institutions outside the US may need a foreign transcript evaluation from an approved organisation such as AACRAO, AICE or NACES.
Application Process
- Complete the online application form.
- Provide a valid passport or official ID.
- Submit academic transcripts and degree documents.
- Provide proof of English proficiency if required.
- Submit the required deposit.
- Complete the online readiness test.
- Attend the virtual academic interview.
- Receive the final admission decision.
- Students who require a visa can receive visa support after official enrolment.
Part Time Work Details
Work rights depend on the country and student immigration status. Students should follow the work conditions attached to their student permission.
Language Requirement
For graduate admission, Schiller lists the following minimum scores:
| English Test |
Minimum Score |
| IELTS |
6.0 |
| TOEFL iBT |
67 |
| PTE |
GSE 52 |
| Duolingo English Test |
105 |
Schiller states that students who are not native English speakers must provide English proof if they did not complete their post-secondary education entirely in English or at least 24 university-level credits in English. Students who meet an approved English-language education exemption may not need a test score.