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Our BA Marketing Management (Top-Up) degree aims to develop you into a professional marketing manager of the future. This one-year intensive course has been designed to direct you to management and marketing careers.
The course focuses on the latest marketing practices used by successful organisations competing in today’s increasingly complex digital and global markets. You will learn to apply new marketing techniques, knowledge and best practice solutions to various marketing management situations.
You will need to hold a Higher National Diploma (HND) or equivalent (Edexcel, ABE, NCC), a Foundation Degree or an equivalent overseas qualification such as the Chinese Dazhuan). This may be in any Business-related area (including Travel and Tourism Management).
Twenty hours of work permit weekly for international students.
Compulsory:
Principles of Marketing Management
Advertising
Digital Marketing
Global Marketing
Luxury Brand Management
Research Project
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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