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Develop your skills in marketing and brand management with this innovative postgraduate course. You will learn how to create effective marketing strategies, manage brands, and measure their performance. With a focus on practical applications, you will graduate prepared for a career in marketing or brand management.
This course is designed for aspiring marketers or those already working in the field who want to develop their skills and knowledge. You will have access to state-of-the-art facilities and equipment, as well as opportunities to work on real-world projects and collaborate with industry partners.
Bath Spa University is renowned for its excellence in marketing and brand management education. Our faculty consists of experienced professionals who are experts in their fields, providing you with the highest quality teaching and mentorship. Additionally, Bath Spa University's location in the beautiful city of Bath offers a unique environment for learning and networking.
This course supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.
Building on your own experience and background, you'll develop marketing and brand management knowledge and expertise at both theoretical and practical levels.
You'll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political, and economic change.
Recognised Bachelor's degree or higher and evidence of two years of work experience; or successful completion of equivalent courses; or satisfactory preparation for the course through informal or non-formal learning and/or professional experiences subject to the approval of the Academic Chair
Copy of latest school credentials
Passport copy
Emirates ID (if any)
Visa Page copy
Passport Size ID photo
20 Hours of Work permit weekly for international students.
Strategic Brand Management
Digital Marketing
Marketing Analytics
Extended Work-Based Placement/Project
Dissertation
Marketing Management
Marketing Communications
Entrepreneurship
Advanced Academic and Business Skills
Creative Enterprise: A New Business Venture
Fashion Marketing
Research Methods
Sustainability.
A mandatory English Language Test by Bath Spa University UK conducted in the Bath Spa University Academic Center RAK Campus; or IELTS (Academic) test results with an overall score of 6.0, minimum score of 5.5 for each skill/band.
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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