MSc Events Management

Contemporary Issues in Events Management: The events sector is very dynamic and subjected to multiple external forces, be they environmental, economic, social, political, or technological. You'll gain an understanding of the contemporary issues affecting the events management industry, understand the role of sustainability and develop the skills and knowledge to evaluate a range of current management issues critically.

Organizations, Strategy & Finance: You will learn about the foundations of strategic analysis and choices that tie into an organization's business decisions. You will study the corporate finance sources of organizations, reporting and interpreting financial data. 

Bidding for & Managing International Events: You will learn to critically evaluate and apply management theories and techniques to bid for and organize international events effectively. This will support and prepare you for a career in international affairs and markets. 

Live Event Development & Delivery: This unit blends the critical elements of planning, designing, implementing, and evaluating an event. The essential skills and knowledge acquired will help you plan and execute a creative and innovative event, which will constitute this unit's assignment. In addition, working with various stakeholders, you will have the chance to put on an event focusing on a contemporary social issue.

Sustainable Project Management for Events: Since events are increasing in scale and complexity, program and project management areas are essential to future event managers. You'll develop these skills by designing a themed event program comprised of several events.

Study skills will be taught as a non-assessed unit: You will learn how to collect, analyze, interpret, and present qualitative and quantitative data. In addition, you will be able to understand the nature of research and its associated ethics, which will provide an essential underpinning for your research project.

Dissertation: The 15,000-word dissertation is the conclusion of your learning experience. You will conduct a research project using the appropriate methodology to collect and analyze data and present your findings. Study skills will be taught as an unassessed unit to underpin your research project.

Community, Events, Sports & the Third Sector: You'll analyze contemporary societal challenges from the local to the global and from corporate social responsibility to bringing awareness to 'taboo' societal issues by allowing critical inquiry and independent research.

Carnival & Festivals: This unit seeks to provide you with an understanding of the rites and rituals of traditional Carnivals as well as facilitate reflection on contemporary festival practices.

Conference Tourism: You will reflect on the conference sector's growth and examine it by identifying the trends and development of significant conference destinations. You will learn about the latest issues affecting the conference sector, such as sustainability and implementing the newest technology. 

Crisis & Disaster Management: You'll develop a systematic understanding of the unique needs and critical resources within crucial sectors and activities of Tourism, Hospitality, and Events. You'll complete several strategic and tactical planning exercises to address the need to integrate tourism and events within risk reduction, response, and recovery strategies.

Entrepreneurship: The process of creating a new entrepreneurial venture and funding sources for new and upcoming entrepreneurs. There's a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin-out, or a venture in an existing organization. 

Global Food & Drink: The unit will provide an in-depth analysis of the role of food and drink in the international hospitality, tourism, retail, and events business environment. Understanding the nature of our relationship with food socially, economically, politically, environmentally, and in terms of technology is valuable to other strategic and operational areas of expertise.

Design for Tourism & Hospitality: This unit addresses the role and significance of innovation in and for the tourism and hospitality industries at the level of individual businesses, organizations, sites, and events. It considers the creation of tangible and intangible objects or 'things' such as buildings (exteriors and interiors), maps and guides, souvenirs, live events, corporate identities, business processes, and servicescapes.

International Sports Event Management: A key aim of this unit is to encourage you to think critically about global contexts for sports events and how management practices may vary according to particular international contexts. In doing so, the unit will focus on the management of sports organizations, the role and importance of stakeholders, collaborators, and delivery organizations, and the provision and outcomes of sports events.