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BSc Business Management - Marketing

GISMA University of Applied Sciences, Germany
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Course Overview

As an aspiring entrepreneur or business leader, you may have a business idea you want to turn into reality, or strong leadership skills you want to utilise to help an established company grow. Achieving a business management bachelor’s degree allows you to develop the knowledge, skills and business connections required to access global career opportunities and narrow your field of interest.

Our full-time bachelor’s degree in Business Management is designed to provide students with an interdisciplinary, internationally oriented management education. The BSc in Business Management will teach you how to address challenges in all economic and administrative fields of activity.

If you can see yourself in a management role, or simply want to benefit from the exceptional business education offered on this course, the Bachelor’s in Business Management is a good choice for you. You will gain the skills necessary for success as an independent entrepreneur, a senior manager and many other highly regarded professions. This course focuses on teaching you skills that will be applicable to your career in the globalised business world.

Build the foundation from which you can launch your career, with any one of five diverse and in-demand specialisms*. The bachelor’s in management offers specialisation options in the areas of Marketing, Logistics, Entrepreneurship, Human Resources or Finance. Modules are structured to suit your needs and clearly focus on specific areas of specialisation to give you the opportunity to acquire a qualification profile that will dramatically enhance your success in the business field.

General Eligibility

  • Passing certificate for class 12th - 50%.

  • Gap less than 2yrs

What You'll Study

1 Course Modules

General business competencies

  • Fundamentals of Strategic Management

  • Digital Marketing Methods

  • Leadership in a Digitalised and Globalised World

  • Fundamentals of Marketing

  • Financial and Cost Accounting

  • HR Management

  • Project Management

  • Sustainability Management

Digital competencies

  • Digital Transformation and Cases

  • Economics and Digital Economics

  • Innovation Management in a Digital and Globalised World

Action and intercultural competencies

  • Foreign Language

  • Intercultural Skills and Ethics

  • Creative Problem Solving and Strategy Development

  • Study Abroad, Internship or Career Development Semester*

  • Internship

Scientific and Methods Competence

  • Business Mathematics

  • Statistics

  • Academic Writing and Research Methods

  • Bachelor Thesis

Specializations

  • Data Driven Business Models

  • Customer Behaviour

  • Market Research and Data Analytics

  • Social Media Marketing

  • Digital Customer Experience Management

  • Digital Brand Management

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
  • IELTS 6.0 (no band less than 5.5)

OR

  • TOEFL iBT - 80 (R=20, L=19, S=21, W=20)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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