International Digital Marketing BA (Hons) Top Up

Course Overview

The rise of digital technology has reshaped the way companies look to reach and engage with their customers. By studying our International Digital Marketing top-up, you will get the opportunity to learn how international organizations are harnessing this change. From social media to mobile advertising, and from wearable technology to micro-targeting, there are now a multitude of new ways companies can build their brands, attract business and interact with their customers. This course, primarily aimed at international students, gives you the opportunity to gain hands-on experience in digital marketing techniques, with a focus on practical marketing, digital marketing skills development, and emerging themes in digital marketing, and how they all relate to an international business context.

General Eligibility

To enter at Level 5 for the two-year program - 120 credits (Accreditation of prior learning with 120 credits at level 4) obtained in a relevant marketing area.

Part Time Work Details

Language Requirement

• An IELTS of 6.0 overall. Pre-sessional English is available if required.