BA (Hons) Marketing Communications

This course will provide you with a comprehensive understanding of marketing communications, including traditional and digital marketing channels. You'll learn how to create effective marketing campaigns that engage and convert customers, as well as develop your skills in copywriting, design, and media planning. With a focus on practical application, you'll work on real-world projects and briefs to develop your portfolio and prepare for a career in the industry.

Additional Information

This course is designed to give you a competitive edge in the job market by equipping you with the skills and knowledge required to succeed in today's fast-paced marketing environment. Our teaching staff have extensive industry experience, providing you with valuable insights and networking opportunities. Our state-of-the-art facilities include a dedicated marketing communications lab, where you can work on your projects and campaigns.

Discover the ideal combination of academic excellence and industry experience at Bournemouth University.

Bournemouth University is renowned for its expertise in marketing and communication, with a strong focus on practical application and industry collaboration. Our location in the south of England provides easy access to major cities and international airports, while our beautiful coastal setting offers a unique and inspiring environment for learning.

• Develop a critical understanding of integrated marketing communications that will enable you to adapt to a variety of roles in the industry  

• Work on live briefs set by the industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year  

• Co-create academic and professional research with staff, including consultancy projects for industry clients  

• At the end of your first year, you can choose which Marketing Communications course best suits you and your career interests.

• Complete a work placement anywhere in the world, allowing you to put theory into practice, make great career contacts and bolster your blossoming CV.

• You’ll be career-ready with 100% of our graduates in employment or further study after 15 months. 

104 - 120 UCAS tariff points, including a minimum of two A-levels or equivalent.GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills Functional Skills, and other qualifications at Level 2 of the National Qualifications Framework.

20 hours per week