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BA (Hons) Visual Communication

Arts University Bournemouth, United Kingdom
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Course Overview

This course is designed to equip students with the knowledge and skills necessary to succeed in the exciting and dynamic world of visual communication. Through a combination of theoretical and practical studies, students will learn how to create effective visual communications that engage and inspire audiences. The course covers a wide range of topics, including graphic design, illustration, animation, and photography, giving students a comprehensive understanding of the field. With a focus on creativity, innovation, and critical thinking, this course will prepare students for a rewarding career in visual communication.

Additional Information

This course is designed for students who are passionate about visual communication and want to pursue a career in this exciting field. The course is taught by experienced professionals who have worked in the industry and have a wealth of knowledge and experience to share. Students will have access to state-of-the-art facilities, including design software, printing equipment, and photography studios, giving them the opportunity to develop their skills and produce high-quality work. The course also offers opportunities for collaboration with other students and professionals in the industry, providing valuable networking opportunities.

Unlock Your Creative Potential at Arts University Bournemouth

Arts University Bournemouth is a world-class institution that provides a supportive and inspiring environment for students to develop their creative talents. With a focus on innovation, collaboration, and entrepreneurship, the university prepares students for successful careers in the arts and creative industries. The campus is located in the picturesque town of Bournemouth, which offers a unique blend of coastal living and cultural experiences. Students have access to a wide range of cultural events, exhibitions, and performances, providing valuable opportunities for networking and professional development.

Why You Should Study This Course

Visual Communication combines skills in illustration, graphic design, typography, and digital design to create images that persuade or inform. From the start, the course focuses on hand-drawn imagery to develop a feel for the shapes and styles that connect with audiences. Practical experiences will be used to develop your skills. Well help you to build your visual awareness and understanding of the world around you. In addition to plenty of theory and debate, youll have the chance to work on live briefs with other students and find work placements in creative businesses. Visual Communication underlines the importance of good ideas. Youll leave with all the practical skills that you need to work in a vibrant and exciting industry. Our graduates work as freelancers in small design companies and with larger firms, both locally and internationally.

General Eligibility

We are looking for candidates with an open-minded and lively approach to new ideas, and an awareness of the specialist areas of design and visual problem solving

What You'll Study

1 Level 4 (first year)
In your first year, we’ll introduce you to the communications industries and the skills you’ll need to make a career within them. We’ll introduce you to the diverse areas of visual communication: text and image, illustration, photography, typography. You’ll learn to think critically and gain an understanding of design methodology, as well as learning to appreciate the importance of experimentation, creativity and risk taking. You’ll develop practical skills, such as mark-making and typography. We’ll also teach you design and software skills through workshops and learn about the different aspects of professional practice. You’ll also have the chance to work with industry, including creating ideas for advertising campaigns or editorial design.
2 Level 5 (second year)
In your second year, you’ll add new skills to your portfolio – including digital design. You’ll also have the chance to work in a creative business. Level 5 will see you design for both print and screen. You’ll learn about web design, the use of visual language, packaging and branding. The main focus of the year is on gaining further insight into the broad subject discipline of visual communication, alongside an increasing appreciation of design aesthetics. You’ll develop your conceptual skills, critical analysis, creativity and self-expression and work on a range of stimulating live projects. You’ll discover more about industry through independent research, participation in ‘live’ projects and prestigious competition briefs. Your practical work will be underpinned by sound theoretical principles and an awareness of cultural, social, political, ethical and environmental issues.
3 Level 6 (third year)
Your third year brings your learning together, as you use your practical skills to create solutions for industry projects. We’ll encourage you to develop individual, independent lines of creative enquiry and demonstrate design and technical skills at an advanced level. You’ll have the opportunity to develop your career interests by actively pursuing your practice within contemporary discourses. You’ll carry out extensive and specific research and develop your practice, gaining an understanding of the context and behaviours of an audience. You’ll have the opportunity to work on collaborative projects with industry professionals and will leave AUB with plenty of useful contacts.

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79
Academic IELTS or UKVI IELTS 6.0 overall with at least 5.5 in each band.

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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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