Course Overview
The Bachelor of Business Administration in Marketing and Digital Media prepares students for careers that combine business knowledge with digital communication skills. Students study marketing strategy, branding, consumer behaviour, social media marketing, digital advertising, website development, marketing analytics, and integrated marketing communications. The curriculum includes business management, finance, economics, and information systems, giving graduates a broad understanding of how organisations operate.
The programme follows European academic standards and awards a recognised BBA degree that supports career opportunities in Cyprus, Europe, and many international markets. Students gain practical experience through projects, presentations, internships, and business electives. Graduates are ready for roles such as Digital Marketing Executive, Brand Manager, Marketing Analyst, Social Media Manager, Content Marketing Specialist, Advertising Executive, Market Research Analyst, and Business Development Officer. The degree also provides a strong foundation for postgraduate study in marketing, digital media, business administration, and related disciplines.
General Eligibility
Applicants should have:
- A recognised High School Leaving Certificate or equivalent qualification.
- English language proficiency that meets the university's admission requirement.
- Completed online application with academic transcripts and supporting documents.
- Copy of passport or national identification.
- Any additional documents requested by the admissions office.
Scholarships
The University of Nicosia offers several scholarship opportunities for undergraduate students, including:
- Merit-based scholarships
- Academic excellence scholarships
- Financial assistance for eligible students
- Special scholarships offered under university policies
Part Time Work Details
International students may work part-time according to Cyprus immigration regulations. Students can generally work up to 20 hours per week during study periods and full-time during approved holiday periods, subject to government rules and visa conditions.
Language Requirement
| Test |
Minimum Score |
| IELTS Academic |
Overall 6.0 |
| TOEFL iBT |
80 |
| TOEFL Paper-based |
525 |
| TOEFL Computer-based |
193 |
| Pearson PTE Academic/General |
Level 3 or equivalent |
| Duolingo English Test |
Generally accepted with an overall score of around 95–100 (subject to current university admission policy) |