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BSc (Hons) in Brand and Marketing Management

Cardiff Metropolitan University, United Kingdom
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Course Overview

The BSc (Hons) in Brand and Marketing Management at Cardiff Metropolitan University is designed to provide students with a comprehensive understanding of the principles and practices of branding and marketing. Students will learn how to create, develop, and manage brands and campaigns across various media platforms, including traditional and digital channels. The course covers topics such as branding theory, consumer behavior, market research, and strategic planning, equipping students with the skills and knowledge required to succeed in this dynamic and ever-changing industry.

Additional Information

Students have the opportunity to gain practical experience through work placements, internships, or community projects. The course also offers a variety of assessment methods, including group projects, presentations, and individual assignments, providing students with a well-rounded learning experience.

Unlock Your Potential at Cardiff Metropolitan University - A Leader in Brand and Marketing Management Education

Cardiff Metropolitan University is an ideal choice for students interested in brand and marketing management due to its strong reputation for producing highly employable graduates. The university's location in the vibrant city of Cardiff provides access to a diverse range of industries, offering students a wealth of opportunities to gain practical experience and build their professional networks. The university's state-of-the-art facilities and expert teaching staff ensure that students receive the highest quality education possible.

Why You Should Study This Course

Brand and Brand Management is a dynamic and fast-moving career. With new technologies and social communication media on the rise, Brand Managers and practitioners are more in demand than ever. During this course, you will develop the key skills and understanding required for a business with a specialism in marketing management central to all business functions. On successful completion of the course, you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.

General Eligibility

Minimum three A levels to include grades BB in Biology and an equivalent Science.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Introduction to Marketing

  • Digital Media for Marketers

  • Branding & PR Concepts

  • Finance for Managers

  • Foundations of HRM

  • Foundations of Law

2 Year 2
  • Consumer Behaviour

  • Creative Marketing Communication

  • Digital Analytics - Web, Mobile & Marketing

  • Marketing Research Methods

  • Branding in Practice inc Work Placement

3 Year 3

Core modules:

  • International and Global Marketing

  • Strategic Brand Management

  • Key Account Management for Marketers


Option modules:

  • Dissertation

  • Marketing Plan

  • Launching an Enterprise

  • Strategic Advertising Management

  • Strategic Sales Management

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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