BA (Hons) Digital Marketing (with Foundation Year)

Core modules (students are required to take):

• Academic Skills and Studying with Confidence
  We'll help you develop core academic skills such as using electronic resources, planning and note-taking, communication skills related to essay and report writing and delivering presentations. You'll learn how to manage your time, how to prioritise and how to manage stress, and you’ll become more confident in engaging with collaborative learning, debates, discussions and critical reflection.

• Project
  You’ll study an area of interest related to your chosen degree. You’ll work individually on your project, whether that's a written report, a presentation and oral examination, a film or a series of blog posts. You’ll undertake problem-solving learning, and formative feedback and support will be provided throughout, helping develop your self-confidence.

• Communication: Introduction to Modern Media
  This module will introduce you to various types of media, both in theory and practice. You’ll explore the role of 'story' in film and television, radio and the web that engages with audiences. You’ll develop an understanding of the narrative structure, character development and idea generation, as well as understanding the skills and concepts required by the creative industries through lectures, workshops and practical exercises.

• Image: Introduction to the Humanities
  This module explores a range of historical approaches toward images and the social power they embody. From religious icons to celebrity glamour, fine art to selfies, you will develop an understanding of what humans have done and can do with images to shape attitudes and beliefs. As well as seminars, short lectures and workshops, you'll undertake an individual or group project to produce work that reflects the culture of 'image'.

Core modules (students are required to take): 

• Professional Development

• Digital Design

• Core Production Skills

• Digital Marketing Fundamentals

Core modules (students are required to take):

• Professional Placement

• Online Community Management

• Digital Marketing Communications

Students are also required to choose one option module from:

• Interactive Storytelling

• Services Marketing

• Digital Visualisation: Concept to Practice

Core modules (students are required to take):

• Professional Project

• Digital Marketing Strategy and Analysis

Students are also required to choose two option modules from:

• Transmedia Production

• Digital Studio

• PR and Promotions

• Creative Project