BA (Hons) Marketing (Retailing)

This course is designed for students who want to pursue a career in marketing, with a focus on retailing. You will learn how to develop and implement effective marketing strategies, including digital marketing, brand management, and consumer behavior. The course also covers the principles of retailing, such as store design, visual merchandising, and supply chain management. By the end of the course, you will have a comprehensive understanding of how to create and deliver successful marketing campaigns in the retail industry.

Additional Information

This course is delivered by Birmingham City University International College (BCUIC) (Navitas), which provides a supportive learning environment for international students. The college offers a range of academic and social activities, including language support, cultural events, and career development opportunities. Graduates of this course can pursue careers in marketing, retail management, or further study at the master's level.

Unlock Your Potential at Birmingham City University International College (BCUIC) (Navitas)

Birmingham City University International College (BCUIC) (Navitas) offers a world-class education that prepares students for successful careers in the retail industry. The university has strong links with industry, providing students with opportunities to gain practical experience and make valuable connections. The campus is located in the heart of Birmingham, providing access to a vibrant city with a rich cultural heritage.

Your programs will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process. Alongside gaining marketing skills will be a range of transferable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries. In addition, you could gain the first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients. You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.

GCSE English language and mathematics at grade C/4 or above Equivalent level 2 qualifications can be accepted Must have been achieved at the point of enrolment