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You'll learn a range of vital topics to furnish expertise in marketing, including strategy, consumer behaviour, finance management, innovation and new product development and marketing across cultures. You will end your Master's with a detailed report, applying your expertise as a marketeer and continue to your 12-month placement.
A minimum of a second-class UK degree in any subject, or an equivalent internationally recognised qualification, is accepted for this course.
20 Hours of Work permit weekly for international students.
Compulsory modules currently include:
Innovation Management and New Product Development
Consumer Behaviour
Applied marketing research
Marketing Across Cultures
Research Methods and Consulting Skills
Strategic Marketing
International Accounting for Decision Making
Integrated and Digital Marketing Communications
Optional modules may include:
Sustainability and Corporate Responsibility
Digital Marketing
Management Analytics
Global Value Chains, Strategy and Development
Project Management
IELTS (including IELTS Indicator) 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L)
TOEFL iBT 90 overall (with a minimum of 22 in R; 21 in W; 17 in L; 20 in S)
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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