Course Overview

Our Marketing BA will expose you to the realities of managerial experience in the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing, and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace, whatever career you choose.

This course explores how markets culturally and economically work and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political, and technologically digital-focused factors that influence marketing practices; This program will prepare you to engage with these issues critically and practically. In addition, you will be inspired to explore organizations' ethical and sustainable responsibilities and the role of digital and social media in our lives as consumers and content creators.

Our Marketing BA is accredited by the Chartered Institute of Marketing. You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher. You must sign up as a studying member with CIM and pay for your assessment fees on existing modules.

In addition, our management degrees are dually accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. You can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules.

General Eligibility

• A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level. 

• EPQ with A-levels: BBB + EPQ at grade B

• GCSE: Maths and English Language at grade C (4).

• Access to HE Diploma: Pass relevant Diploma with 45 credits at Level 3, including 30 credits at Distinction

• International Baccalaureate: Pass Diploma with 30 points overall with a minimum of grade 4 in SL Maths Analysis and Approach, grade 3 in HL Maths, or grade 5 in SL Maths Application and Interpretation if not held at GCSE.

• BTEC Nationals: Full Diploma with DDM, Diploma in Business preferred.

• T Levels: Distinction in either: Accounting or Finance or Management and Administration (plus GCSE Maths and Eng lang at grade 4)

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• IELTS 6.5 or equivalent. If your first language is not English, you may need to prove your English ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.