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BA(Hons) Accounting & Marketing

University of Strathclyde, United Kingdom
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Course Overview

You can study accounting with a range of business subjects at Strathclyde. In most varieties, accounting is fully accredited for entry to the Institute of Chartered Accountants of Scotland. You may be offered exemptions to other professional bodies, e.g. the Association of Chartered Certified Accountants and the Chartered Institute of Management Accountants.

An in-depth understanding of a second subject will complement your accounting studies and prove valuable to employers.

You’ll study the preparation, presentation and interpretation of financial information. You’ll learn how to read and interpret accounting information. You’ll also explore how accounting can be developed to meet the needs of society and provide information to investors.

In your Honours year, you’ll study issues in class and investigate them further in a dissertation project.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for various marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

General Eligibility

A Levels

AAA

(GCSE English Language 6/B or Literature 6/B, or an essay based A Level B may be considered instead of English, A Level Maths A)

International Baccalaureate

36

(no subject below five and including English SL5, Maths/Maths Studies HL5)

HNC/HND

Relevant HNC/HND, A in Graded Units;

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Accounting

  • Introduction to Finance & Accounting

  • Accounting Technologies

  • Introduction to Marketing & Entrepreneurship

  • Introduction to Finance & Financial Statistics

  • Introduction to International Business

  • Introduction to Economics and Business Analysis & Technology

  • Management Development Programme 1

  • Academic Skills

2 Year 2

Accounting

  • Management Development Programme 2

  • Course summary

Marketing

Semester 1

  • Understanding Consumers & Markets

Semester 2

  • Services & Retail Marketing

3 Year 3

Accounting

  • Management Development Programme 3

  • Course summary

Marketing

Semester 1

  • Marketing Communications in the Digital Age

Semester 2

  • Strategic Marketing in an International Context

4 Year 4

Accounting

Course summary

  • Honours classes include:

  • Management Accounting Theory & Practice

  • Accounting Information Systems

  • Sustainability Accounting

  • Theory & Practice

  • Strategic Accounting & Financial Management in Entrepreneurial Firms

  • Public Sector Accounting

  • Accounting Theories

  • Accounting & Risk

  • Corporate Governance

  • Contemporary Issues in International Financial Reporting

  • Understanding 21st-century Accounting Technologies & Institutional Structures

  • Integrative Studies in Management & Accounting

  • Accounting Ethics

  • Auditing Theory & Practice and Taxation

Marketing

Compulsory classes

  • Brand Management

  • Dissertation

Elective classes

  • Social Marketing

  • Advances in Consumer Behaviour

  • Managing Customer Relationships

  • International Business Management

  • Managing Integrated Marketing Communications: Theory & Practice

  • Sports Marketing

  • Sustainability, Marketing & Society

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS (Academic): 6.5 overall (no individual band less than 5.5)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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