Skip to main content
Panoramic collage of university campus architecture

Msc Digital Marketing

Middlesex University, United Kingdom
Save

Course Overview

Get ready for the exciting future of digital marketing!

With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless.

In our MSc Digital Marketing program, we equip our students with the latest industry-focused assessment and learning to prepare them for the dynamic world of digital marketing. Our curriculum emphasises the importance of being socially aware and responsible marketers who can adapt and innovate in different marketing environments, both locally and globally.

As digital disruption becomes the norm, we aim to create agile and empathetic professionals who can deliver compelling digital marketing strategies and management.

With the demand for digital marketing skills skyrocketing across all sectors, there has never been a better time to join the industry and shape the future of marketing.

Join us and become a marketing professional for today and the future!

General Eligibility

  • Normally a second class honours degree or above in Marketing, or a business related field. Applicants without a business degree will also be considered and are encouraged to apply.

  • A professional qualification of an equivalent standard is acceptable.

  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Course Modules

Compulsory Modules:

  • Digital Marketing Applications: Trends and Tactics

  • Digital Marketing Strategy and Communications

  • Branding in the Digital Age

  • Consumer Psychology

  • Digital Marketing Analytics

  • Practitioner Perspective

  • Research methods & dissertation

Optional Modules:

  • Growth Driven Marketing with AI – Automation

  • Entrepreneurship in the Digital Sector

  • Industry Placed Experience: Applied Digital Marketing

  • Creativity and Innovation in Digital Marketing

  • eCommerce and Social Selling

Language Requirement

The IELTS score for international applicants is 6.5 (with no less than 6.0 in each component).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email