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Get ready for the exciting future of digital marketing!
With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless.
In our MSc Digital Marketing program, we equip our students with the latest industry-focused assessment and learning to prepare them for the dynamic world of digital marketing. Our curriculum emphasises the importance of being socially aware and responsible marketers who can adapt and innovate in different marketing environments, both locally and globally.
As digital disruption becomes the norm, we aim to create agile and empathetic professionals who can deliver compelling digital marketing strategies and management.
With the demand for digital marketing skills skyrocketing across all sectors, there has never been a better time to join the industry and shape the future of marketing.Join us and become a marketing professional for today and the future!
Normally a second class honours degree or above in Marketing, or a business related field. Applicants without a business degree will also be considered and are encouraged to apply.
A professional qualification of an equivalent standard is acceptable.
You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.
20 Hours of Work permit weekly for international students.
Compulsory Modules:
Digital Marketing Applications: Trends and Tactics
Digital Marketing Strategy and Communications
Branding in the Digital Age
Consumer Psychology
Digital Marketing Analytics
Practitioner Perspective
Research methods & dissertation
Optional Modules:
Growth Driven Marketing with AI – Automation
Entrepreneurship in the Digital Sector
Industry Placed Experience: Applied Digital Marketing
Creativity and Innovation in Digital Marketing
eCommerce and Social Selling
The IELTS score for international applicants is 6.5 (with no less than 6.0 in each component).
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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