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MSc Marketing

University of Strathclyde, United Kingdom
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Course Overview

With our Master of Marketing programme, you’ll gain a sound knowledge of marketing principles and develop an understanding of consumer behaviour among individuals and organisations. You’ll have the opportunity to gain the necessary technical and personal skills for your future career.

Key features of the course include:

  • real-life learning through our live industry problem-solving project, Marketing Works

  • high-calibre industry collaboration

  • research excellence

  • skills-based teaching

Our marketing postgraduate students are international, with representations from around the globe, further enhancing your learning experience.

General Eligibility

Academic requirements

Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline. A Business degree may be considered, provided it does not contain significant marketing components.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Semester1
  • Core classes

  • Strategic Marketing Management

  • Consumer Behaviour

  • International Marketing Research

  • Brand Management & Strategy

2 Semester2

Core classes

  • Marketing Works: Group Project

  • Dissertation Skills

Elective classes

  • Destination Marketing Management

  • Managing Tourism Resources

  • International Services Marketing

  • Contemporary Consumers

  • Customer Led E-Marketing

  • Export Marketing

  • Integrated Marketing Communications

  • International Culture & Heritage Marketing

  • Sports Marketing in a Global Context

  • Retail Marketing Management

3 Summer Term
  • Dissertation

Language Requirement

IELTS 6.5 overall (no individual band less than 5.5)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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