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With our Master of Marketing programme, you’ll gain a sound knowledge of marketing principles and develop an understanding of consumer behaviour among individuals and organisations. You’ll have the opportunity to gain the necessary technical and personal skills for your future career.
Key features of the course include:
real-life learning through our live industry problem-solving project, Marketing Works
high-calibre industry collaboration
research excellence
skills-based teaching
Our marketing postgraduate students are international, with representations from around the globe, further enhancing your learning experience.
Academic requirements
Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline. A Business degree may be considered, provided it does not contain significant marketing components.
20 hours of work permit weekly for international students.
Core classes
Strategic Marketing Management
Consumer Behaviour
International Marketing Research
Brand Management & Strategy
Marketing Works: Group Project
Dissertation Skills
Elective classes
Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Contemporary Consumers
Customer Led E-Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management
Dissertation
IELTS 6.5 overall (no individual band less than 5.5)
Other programmes you might be interested in.
For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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