⁠Marketing

The Marketing program at Xi’an Shiyou University has developed to support broad business education within a comprehensive university setting. Over years of teaching, the program has expanded to include traditional marketing, digital promotional strategy, and components of international business practice. The Chinese‑taught track gives students strong business fundamentals and local market understanding, while the English‑taught option supports international learners with relevant language and cross‑cultural skills. Students benefit from applied projects, case tasks, teamwork activities, and business analysis assignments that connect theory to practical marketing tasks. Internships and company visits help learners understand workplace expectations and marketing roles in real organisations. Graduates commonly move into roles in marketing support, sales coordination, customer engagement, and administrative assistance in business units. Some continue with postgraduate study in marketing, management, or related fields at universities in China and abroad. Campus activities like business clubs, marketing seminars, and international student events further support peer learning and personal growth.

Applicants must hold a senior high school certificate or equivalent and meet age and health requirements as set by the university. International students apply through XSYU’s admissions channel and submit academic transcripts, passport copy, language test scores (English or HSK if studying in Chinese), physical exam form, and other documents. XSYU offers undergraduate scholarships based on academic results and overall application quality.