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BA Joint (Hons) Marketing & Psychology

University of Strathclyde, United Kingdom
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Course Overview

This course will help you develop the skills for various marketing and psychology careers.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

In psychology, you’ll study human behaviour. Psychological research is motivated by the desire to understand general behaviour (how we learn, remember, coordinate our actions and interact with others) and the reasons for individual differences, such as personality or intelligence.

General Eligibility

A Levels

ABB-BBB

(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting)

International Baccalaureate

32-30

(no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)

HNC/HND

Relevant HNC/HND, A in Graded Units.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Marketing

  • Introduction to Marketing & Entrepreneurship

  • Introduction to Economics and Business Analysis & Technology

  • Introduction to Finance & Accounting

  • Introduction to International Business

  • Introduction to Tourism Studies and Managing People

  • Academic Skills

  • Management Development Programme 1

Psychology

  • Psychology 1a

  • Psychology 1b

2 Year 2
  • Management Development Programme 2

Marketing

Semester 1

  • Services & Retail Marketing

Semester 2

  • Understanding Consumers & Markets

Psychology

  • Cognition & Neuropsychology

  • Introduction to Research Design & Analysis

  • Social & Health Psychology

3 Year 3
  • Management Development Programme 3

Marketing

Semester 1

  • Marketing Communications in the Digital Age

Semester 2

  • Strategic Marketing in an International Context

Psychology

  • Research Methods in Psychology

  • Individual Differences

  • Cognition

  • Development

  • Psychobiology

  • Social Psychology

4 Year 4

Marketing

  • Brand Management

  • Dissertation

Elective classes

  • Social Marketing

  • Advances in Consumer Behaviour

  • Managing Customer Relationships

  • Managing Integrated Marketing Communications: Theory & Practice

  • International Business Management

  • Sports Marketing

  • Sustainability, Marketing & Society

Psychology

  • Dissertation in Psychology

Semester 1 & 2 classes

  • Psychology Work Placement

  • Advanced Organisational Behaviour

Elective

  • Cross-cultural Psychology

  • Psychology of Mental Health

  • Critical Thinking and Common-sense Reasoning

  • Belief and Anomalistic Experience

  • Critical Review

  • Introduction to Sleep Health

  • The Psychology and Cognitive Neuroscience of Face Recognition

  • Psychology and Ageing

  • Psychological Assessment

  • Psychology of Physical Activity

  • Evolutionary Approaches to Human Mate Preferences

  • Considering Sleep Through the Behavioural Lens

  • Neuropsychology of Ageing and Dementia

  • Theory and practice of learning and cognition

Study abroad

  • International Work Placement

Language Requirement

IELTS 6.5 overall (no individual band less than 5.5)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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