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MSc Digital Marketing and Analytics with Industrial Placement

University of Kent, United Kingdom
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Course Overview

Digital Marketing and Analytics graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations.

General Eligibility

A minimum of a second-class UK degree, or an equivalent internationally recognised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Modules

Compulsory modules currently include:

Digital and Social Media Design

Web Marketing and Analytics

The Digital Consumer

Social Media Analytics

Principles of Digital and Social Media Marketing

Digital Marketing Data Mining and Analytics

Emerging IT Trends for Digital Marketing

Digital Marketing Research & Intelligence

Digital Marketing Strategy and Planning

Research Methods and Consulting Skills

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

IELTS (including IELTS Indicator) 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L)

TOEFL iBT 90 overall (with a minimum of 22 in R; 21 in W; 17 in L; 20 in S)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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