Skip to main content
Panoramic collage of university campus architecture

MSc International Marketing

London South Bank University, United Kingdom
Save

Course Overview

issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

Your studies will extend your awareness of the complex, dynamic, and sometimes hostile international business environment.

The main thrust of this program is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment. The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience working in a marketing role after graduating with a non-specialist degree and who wish to specialize in international marketing.

General Eligibility

  • Bachelor's degree equivalent to UK Second Class Honours Lower Division in a related subject.

  • We welcome qualifications from around the world.

Part Time Work Details

20 hours work permit for international students

What You'll Study

1 Course Contents
  • Consultancy, Enterprise and Innovation

  • Strategies for International Market Expansion

  • Cross-cultural Consumer Behaviour

  • International Pricing, Finance and Performance

  • Brand Management in an International Context

  • Research Methods

  • Capstone Business Project

2 Optional modules
  • Social Media Marketing and Digital PR

  • Investment Management and Behavioral Finance

  • Contemporary Issues in People Management

  • Managing Project Value and Change by PRINCE2

  • Global Operations and Logistics

  • Big Data Analytics

  • Governance and Leadership

  • Managing Virtual Work

  • Everyday Sustainability for Business

  • Brand Management  

  • Organisational Risk Management and Internal Controls

Language Requirement

  • IELTS6.5
  • TOEFL93
  • PTE65
  • Duolingo89

English language qualifications for international students: IELTS score of 6.5.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email