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BA Marketing Management (ONLINE)

Edinburgh Napier University, United Kingdom
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Course Overview

Our BA Marketing Management top-up course allows you to develop and demonstrate your knowledge and understanding of marketing and related business subjects and develop your practical, critical, and analytical skills and attributes.

This top-up course is delivered entirely online (part-time), meaning you can study at a pace and place that suits you.

You can pay for this course flexibly on a module-by-module basis. So you don't have to pay the entire course costdon'tont. Building on your previous experience and skills, you’ll develop your knowledge of marketing theory and the ability to apply this to practical situations. You’ll also establish critical analyYou'll take creative, reflective approaches to the market.

ABA top-Up is the equivalent of the final year of a full-time bachelor's degree, delivered by us at bachelor's your screen via our online learning environment.

General Eligibility

Our entry requirements indicate the minimum qualifications with which we usually accept students. Competition for places varies yearly, and you aren't guaranteed a business if you meet the minimum qualifications.

HND in a Business/Marketing related field or 240 SCQF credits (or equivalent), 120 credits at SCQF Level 8 or above in an appropriate marketing, business, or management subject area (i.e., basic understanding of principles in financial accounting, marketing, and operations).

Mature applicants who do not meet the standard entry requirements will be considered on a case-by-case basis taking into account RPL as appropriate.

Part Time Work Details

20 hours per week

What You'll Study

1 Modules

Trimester 1 (September - December)

  • Strategic Management in a Global Context

  • Creativity, Innovation, and Enterprise

Trimester 2 (January - May)

  • Brand Management

  • Direct and Digital Marketing

Trimester 3 (May-August)

  • International Marketing

  • Marketing Research and Communications (2)

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS (Academic)

6.0 overall, with no component below 5.5

TOEFL Internet-Based Test

80 overall, with a minimum of 17 in listening, 18 in reading, 20 in speaking, and 17 in writing

Pearson’s Test of Academic English

56 overall, with a minimum of 51 in each component

Cambridge C2 Proficiency (formerly Cambridge English Proficiency (CPE))

169 overall, with a minimum of 162 in each component

Cambridge B2 First (formerly Cambridge English First (FCE))

169 overall, with a minimum of 162 in each component

Cambridge C1 Advanced (formerly Cambridge English Advanced (CAE))

169 overall, with a minimum of 162 in each component

Trinity Integrated Skills Test (ISE)

ISE III, ISE III, & ISE IV with a pass in each component

LanguageCert English language qualification

B2 Communicator Test with an overall 39 or above and 25 or above in all skills

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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