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BA(Hons) Business and Digital Marketing Management

University of Huddersfield, United Kingdom
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Course Overview

Digital, mobile and social media are changing the world. This course allows you to be at the forefront of these exciting developments, providing you with digital marketing expertise and business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. Youll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation. You will learn through practical application and delivered lectures, workshops, seminars, and group work sessions. The course begins with a focused introduction to the core principles of business and marketing. Look at organizational management, what drives the consumer, and how to market to them. And will take a broader view to see how digital developments will change across business and marketing. Modules taken in this course focus on developing a critical understanding of the role and management of digital technologies in contemporary business and marketing settings. Your third year will allow you to take a placement year that could see you working in a business and gaining real-world experience. This is an opportunity to develop and demonstrate your skills in various organizations.

General Eligibility

BBB-BBCat A Level.

120-112UCAS tariff points from a combination of Level 3 qualifications.

Meritat T Level

DDM-DMMin BTEC Level 3 Extended Diploma.

Access to Higher Education Diploma with 45 Level 3 credits at Merit or above.

120-112 UCAS tariff points from International Baccalaureate qualifications.

Part Time Work Details

20 Hours of work permit weekly for international students.

What You'll Study

1 Year 1

Core modules:

  • ASPIRE 1

  • Understanding Global Dynamics

  • Understanding Business Analytics

  • Understanding Organisational Behaviour

  • Digital Marketing in the Contemporary World

  • Principles of Marketing

2 Year 2

Core modules:

  • ASPIRE 2

  • Business Research Skills

  • Managing People

  • Consumers and Consumption

  • Social Media Marketing

  • Services Marketing

3 Year 3 - optional placement year

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

4 Year 4

Core modules:

  • ASPIRE 3

  • Strategy and Business Transformation

  • Responsible Business

  • Digital Campaigns and Communications

Option modules:

Choose either:

  • Management Dissertation

Or,

Choose two from a list which may include:

  • Global Events and Festivals

  • International Marketing

  • Marketing for Small Business

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

The minimum for IELTS is 6.0 overall, with no element lower than 5.5 or equivalent.

Additional Information

This course is available: 4 years Inc. placement year

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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