Business and Marketing BSc (Hons)

This course will provide you with a comprehensive understanding of the principles and practices of business and marketing. You'll learn about the various aspects of business, including marketing, finance, management, and entrepreneurship, as well as the latest trends and developments in the field. Our experienced lecturers will guide you through theoretical concepts and practical applications, helping you to develop the skills and knowledge needed to succeed in this dynamic and fast-paced industry. With a focus on real-world case studies and projects, you'll gain hands-on experience of business and marketing principles, preparing you for a successful career in this exciting field.

Additional Information

This course is designed to provide students with a solid foundation in the principles and practices of business and marketing. You'll learn about the various aspects of business, including marketing, finance, management, and entrepreneurship, as well as the latest trends and developments in the field. Our experienced lecturers will guide you through theoretical concepts and practical applications, helping you to develop the skills and knowledge needed to succeed in this dynamic and fast-paced industry. With a focus on real-world case studies and projects, you'll gain hands-on experience of business and marketing principles, preparing you for a successful career in this exciting field.

Unlock Your Career Potential with Anglia Ruskin University's Business and Marketing Programme.

Anglia Ruskin University is a leading institution for business and marketing education. Our experienced lecturers have extensive industry experience and are dedicated to providing students with the skills and knowledge needed to succeed in this dynamic and fast-paced field. With state-of-the-art facilities and a focus on practical applications, you'll gain hands-on experience of business and marketing principles, preparing you for a successful career in this exciting field. Plus, our location in Cambridge provides access to a thriving business community, offering numerous opportunities for networking and career advancement.

Our course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms, and tourism. The syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behavior, and public relations. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

96 UCAS Tariff points from a minimum of 2 A-Levels (or equivalent). 3 GCSEs at grade C, or grade 4, or above, including English and Maths.