Business and Marketing BSc (Hons)

Course Overview

Our course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms, and tourism. The syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behavior, and public relations. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

General Eligibility

96 UCAS Tariff points from a minimum of 2 A-Levels (or equivalent). 3 GCSEs at grade C, or grade 4, or above, including English and Maths.

Part Time Work Details

Language Requirement

• If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognized by Anglia Ruskin University.