BA(Hons) Business Administration — Marketing Concentration

The BA(Hons) Business Administration - Marketing Concentration program at Western Washington University is designed to provide students with a comprehensive understanding of the principles and practices of marketing. Students will learn how to analyze consumer behavior, develop marketing strategies, and implement campaigns that drive business growth. The program focuses on both traditional and digital marketing techniques, providing students with a well-rounded education in the field. With a concentration in marketing, students will gain specialized knowledge in this critical area of business, preparing them for successful careers in marketing management, brand management, and more.

Additional Information

The program is taught by experienced faculty with industry experience, providing students with real-world insights and practical applications of marketing concepts. Students will also have opportunities to participate in internships, study abroad programs, and other experiential learning opportunities to gain valuable hands-on experience. The program culminates in a capstone project that allows students to apply their knowledge and skills to a real-world marketing problem.

Discover the Power of Experiential Learning at Western Washington University

Western Washington University is an excellent choice for students pursuing a degree in business administration with a concentration in marketing. The university offers a supportive learning environment, small class sizes, and personalized attention from faculty. Located in the beautiful Pacific Northwest, Western provides students with access to a diverse range of cultural, recreational, and professional opportunities. With a strong emphasis on experiential learning and real-world application, students graduating from Western are well-prepared for successful careers in business and beyond.

Marketing includes a variety of activities relating to product and service planning, pricing, communication and distribution. Many interesting career opportunities await marketing graduates, including product and brand management, advertising, public relations, sales and sales management, marketing research, distribution/traffic management and retail management and merchandising. A strong background in behavioral sciences or computer applications will complement marketing studies.

Academic Requirements for freshman students:

The admission requirements for undergraduate courses are given as follows:

• Completed application form

• Academic Transcripts(certified english translations if necessary)

• Relevant High school degree/Grade Report/Certificates

• SAT or ACT Scores (Optional)

• Minimum of a 2.50 cumulative college-level GPA including all previous institutions.

• Personal Statement or essay

• One letter of recommendation

• List of extracurricular activities(if any)

• Portfolio