BA (Hons) Advertising and Marketing Communications

Course Overview

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising. This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by the industry. You will also learn how to develop communication messages and undertake digital and traditional media planning. You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organizational contexts.

General Eligibility

• A typical offer is 112 UCAS points from at least two A-levels or equivalent (e.g BTEC)

• Five GCSEs grades A–C including English Language and Maths

• Pass Access with 30 Level 3 credits at Merit (or equivalent)

  English (Language or Literature) and Maths GCSE required as separate qualifications at grade C

  We will normally require students to have had a break from full time education before undertaking the Access course

• International Baccalaureate: 26+ Points

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.