Skip to main content
Panoramic collage of university campus architecture

MA Fashion Management with Marketing

De Montfort University, United Kingdom
Save

Course Overview

The MA Fashion Management with Marketing at De Montfort University is a comprehensive course that provides students with a deep understanding of the fashion industry, including its history, trends, and business practices. The course covers various aspects of fashion management, such as branding, marketing, and retailing, as well as the practical applications of these concepts in the fashion industry. Students will learn how to develop and implement effective marketing strategies for fashion brands, create marketing campaigns that drive sales and brand awareness, and manage fashion businesses successfully. The course also offers opportunities for students to engage with real-world projects and collaborate with industry professionals, providing valuable practical experience. Graduates of the program will be well-equipped to pursue careers in fashion marketing, management, or related fields.

Additional Information

The course is designed to provide students with a range of skills and knowledge that can be applied in various roles within the fashion industry. The course covers topics such as fashion trends, consumer behavior, market research, and brand management. Students will also learn how to analyze market data and develop marketing strategies to increase sales and brand awareness. Additionally, the course offers opportunities for students to participate in internships, study tours, and collaborative projects with industry partners, providing valuable practical experience.

Unlock Your Potential in Fashion Management with De Montfort University's Expert Training

De Montfort University is a leading institution for fashion education, offering a range of courses that provide students with the knowledge and skills required to succeed in the industry. The university has a strong reputation for producing graduates who are highly sought after by fashion employers, and its location in Leicester provides access to a thriving fashion scene. The course is taught by experienced professionals who have extensive knowledge of the fashion industry, and students will benefit from their expertise and guidance throughout the program.

Why You Should Study This Course

This course is ideal for graduates with a fashion, textiles, or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our program aims to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges. Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional, and spiritual branding. You will advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management, and customer analysis. Examine the impact of ethical and environmental considerations on designed products, garment production, and business ideology and develop your own critical position on the major sustainability issues facing the sector.

General Eligibility

You should have the equivalent or above of a 2:2 UK bachelors honors degree in a relevant subject, for example, fashion, design, or business.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Module
  • Term one

Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Global Markets: Designing businesses for international growth
Examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Fashion Promotion and Marketing
The module reviews both theoretical concepts & current approaches to communication and commerce in global fashion markets. Exploring key aspects of fashion marketing and promotion via case studies of retailers, brands and designers, to enable you to develop creative strategies and commercial solutions to real-life industry challenges.

Global Fashion Management 1
This module focuses upon the management of the various activities involved within the product development process, from concept to production. Exploring sourcing strategies, critical path management and customer analysis along with practical elements to develop an understanding of the processes to develop products to commercial quality standards. A contemporary vision of the global fashion industry is also gained through reflecting on future market and industry trends. 

  • Term two

Global Fashion Management 2
This module builds on Global Fashion Management 1 and focuses upon the supply of products from production to consumption. You will explore a range of global supply chain activities, including the management of all of the processes to ensure that the products are produced at the right time, in the correct quantities and are available by specified deadlines while working to tight budget constraints and maintaining the expected quality standards. 

Critical Perspectives in Ethical and Sustainable Fashion
Investigates the impact of ethical and environmental considerations on designed products, garment production and business ideology. It will enable those looking to work in fashion manufacturing or retail to provide future designers and buyers with a clear overview of the major sustainability issues within the industry.

You will select one modules from the following term two optional modules:

Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.

Design for Retail
Covers all aspects of in-store retail design, including product, environment, technology, communication and service. You will also examine brand perception, buyer behaviour and engagement with the retail experience.

  • Term three

Final Project: Dissertation
The course culminates in a Dissertation; a research project allowing you to focus on a specific subject area of your choice often focused upon a topic associated with future career objectives. This is an opportunity to deepen your knowledge and understanding to demonstrate critical understanding of your chosen area of investigation.

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79
If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email