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BA (Hons) Digital Video Production and Marketing

University of Salford, United Kingdom
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Course Overview

Our marketing and digital video production degree will give you the skills to create impactful video marketing campaigns, from audio production to composition, editing, and staging. From the beginning, you’ll be using industry-standard equipment and editing software to produce video products that can be used across various marketing and advertising channels.

 What’s more, in the final year of your studies, you’ll have the opportunity to analyze a product, design a social marketing strategy, and distribute content to promote it – all of which are skill sets that provide instant value in the professional workplace.

You will:
  • Learn the theory and practice of video advertising, digital marketing, and video production in various contexts.

  • Understand how to apply data creatively as evidence to support your approach to solving marketing problems.

  • Gain the technical skills needed for filmmaking, video editing, and influencer marketing for advertising.

General Eligibility

GCSE

English Language and Maths at grade C/level 4 or above (or equivalent).

You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

UCAS tariff points

104-112 points.

A level

104-112 points.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Advertising Video Creation

  • Digital and Business Skills

  • Mobile, Media and Marketing

  • Digital Advertising Uncovered

  • Creative Content

  • Campaigns in Practice

2 Year 2
  • Camera and Marketing

  • Professional Practice

  • Customer Experience and Value Creation

  • Creative Collaboration

  • Short Form Editing

  • Marketing Communications

3 Year 3
  • The Future of Creative Advertising

  • Media and Marketing Entrepreneur

  • Final Dissertation (Major Project)

You can also choose between Technology Innovations or Search and Social Media Marketing modules:

  • Technology Innovations

  • Search and Social Media Marketing

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

An IELTS score of 6.0, with no element below 5.5, is proof of this.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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