Public Relations - MA

The Public Relations - MA program at Birmingham City University is designed to provide students with a comprehensive understanding of the principles and practices of public relations. The course covers a wide range of topics, including strategic communication planning, media relations, crisis management, and stakeholder engagement. Students will learn how to develop and implement effective communication strategies that align with an organization's goals and values, and how to measure and evaluate the impact of their efforts. The program is ideal for those looking to advance their careers in public relations or pursue a new career in the field.

Additional Information

Our faculty consists of experienced professionals in the field who bring real-world experience into the classroom. Our students have access to state-of-the-art facilities and resources, including our dedicated public relations lab. We also offer opportunities for internships and placements with leading organizations to gain practical experience.

Why Choose Birmingham City University for Public Relations Education?

Birmingham City University is a recognized leader in public relations education, with a strong reputation for producing highly skilled professionals. Our program is accredited by the Public Relations Consultants Association (PRCA), which means our students are eligible to become members of the PRCA upon graduation. Our location in Birmingham also provides access to a diverse range of cultural, social, and economic experiences that enrich the learning experience.

The MA in Public Relations combines theory and practice, providing a real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognize that most applicants are looking to build a career in PR and our emphasis is on employability. We look at techniques for raising awareness, listening to stakeholders, and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator. The MA explores the ever-changing media landscape while critically examining PRs impact on society.

Applicants should possess at least an upper second class first degree (or equivalent), or have considerable experience in a related field and be able to demonstrate outstanding ability and potential.