International Marketing (Top-up) - BA (Hons)

This top-up degree programme in International Marketing is designed for students who have completed a foundation degree or equivalent in a related field. It builds on the knowledge and skills gained in the first stage of study, enabling students to develop advanced understanding of international marketing principles, strategies, and practices. The course covers topics such as global market analysis, cultural diversity, consumer behavior, digital marketing, and market research. Students will also learn how to apply their knowledge and skills to real-world marketing scenarios through case studies and live projects. Upon completion of the programme, students will be well-prepared for a career in international marketing or further study at the master's level.

Additional Information

This course is delivered through a combination of lectures, seminars, workshops, and practical exercises. Students will have access to cutting-edge marketing tools and software, as well as opportunities for international study trips and guest lectures from industry professionals.

Unlock Your Career Potential with Birmingham City University's Top-up International Marketing Programme

Birmingham City University is a leading UK university for graduate employability, with strong connections to the marketing industry. The university's location in the heart of Birmingham provides access to a diverse range of cultural, business, and creative sectors, offering students a unique opportunity to gain real-world experience and build their professional networks.

Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. Well teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world. Youll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences. In this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business, and marketing strategy, and planning.

GCSE English language and mathematics at grade C/4 or above Equivalent level 2 qualifications can be accepted Must have been achieved at the point of enrolment