BSc (Hons) Business and Marketing

This course is designed to provide students with a comprehensive understanding of business and marketing principles, theories, and practices. Students will learn about the functional areas of business, including marketing, management, finance, and operations, as well as the latest trends and techniques in digital marketing. The course will also cover topics such as consumer behavior, market research, and brand management. Upon completion of the course, students will be able to analyze complex business problems, develop effective marketing strategies, and make informed decisions in a dynamic business environment.

Additional Information

This course is ideal for students who are interested in pursuing a career in business or marketing. It is also suitable for those who want to enhance their knowledge and skills in these fields before progressing to further study or entering the workforce. The course is taught by experienced academics and industry professionals, providing students with valuable insights and practical experience.

Unlock Your Full Potential at Angelia Ruskin University London

Angelia Ruskin University London is a leading institution for business and marketing education. Our faculty are experts in their fields and have extensive experience in the industry. The university offers state-of-the-art facilities and resources, providing students with the best possible learning environment. Additionally, our location in London provides students with access to a diverse range of businesses and organizations, offering rich opportunities for networking and internship opportunities.

At ARU London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This course's syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing. Our lecturers are experts in their fields and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this course lays

the balanced foundations for a successful career. On successful completion of this course, you might choose to move onto our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing.

ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, e.g. BCC.

Alternatively, ARU London asks for:

• Irish Leaving Certificate: BBCCC.

• Scottish Highers: BBCCC.

• BTEC Level 3 Extended Diploma: DMM in a business-related subject.

• International Baccalaureate Diploma: 24 points.

All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths. 

20 Hours of Work permit weekly for international students.