BA Marketing and Management with Foundation

The BA Marketing and Management with Foundation program at Durham University - Study Group provides students with a comprehensive understanding of marketing and management principles, theories, and practices. The foundation year is designed to help students develop the necessary skills and knowledge to succeed in their undergraduate studies. Students will learn about marketing concepts, consumer behavior, market research, and strategic planning, as well as management principles, organizational behavior, and leadership. The program also offers opportunities for practical application through case studies, group projects, and internships. By the end of the program, students will be equipped with a solid foundation in marketing and management, enabling them to pursue successful careers in these fields.

Additional Information

The BA Marketing and Management with Foundation program is designed for students who want to pursue a career in marketing or management but may not have the necessary qualifications or experience. The foundation year provides a supportive environment for students to develop their skills and knowledge, and prepare for the demands of undergraduate study. Students will be taught by experienced academics and industry professionals, providing valuable insights into the latest trends and practices in marketing and management.

Discover Your Potential at Durham University - Study Group

Durham University - Study Group is a world-renowned institution that offers a high-quality education and a supportive learning environment. The university's reputation for academic excellence, combined with its commitment to innovative teaching methods, makes it an ideal choice for students who want to succeed in their chosen careers. The campus is located in the historic city of Durham, providing access to a rich cultural heritage and numerous opportunities for extracurricular activities.

This course is focused on non-traditional students and the modes of teaching and learning are designed to provide and facilitate high-quality teaching and learning in a supportive and productive environment that encourages self-awareness, reflective practice, and cross-cultural awareness. The course is delivered through a mixture of lectures, tutorials/workshops, and practical classes. Typically, lectures provide key information on a particular area and this is consolidated through tutorials and/or workshops and practical classes where appropriate, particularly for laboratory and IT skills. The course provides up to 18 contact hours per week, but further consolidation takes place through independent study and/or voluntary workshops provided outside the courses formal contact hours. Emphasis is placed on developing confidence and classes are generally small, normally with 25 to 35 students to ensure individual needs can be met.

The Foundation Programme is designed to support UK and EU students from under-represented groups in Higher Education to access and succeed in studying for an undergraduate degree at Durham University. Only applicants from under-represented groups in Higher Education are eligible to study with the Foundation Programme.