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BA Hons Business Management (Marketing)

University of Chester, United Kingdom
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Course Overview

From day one you’ll be immersed in industry-relevant learning experiences to equip you for your future as a business professional.

In your first year, you will gain an understanding of the global business environment and develop fundamental management skills in marketing, people and organizations, finance, and entrepreneurship.

In year two, you will translate this business knowledge into making key decisions and consider the different ways businesses operate around the world. The marketing focus will be on the role of marketing management and planning within the context of domestic and international markets. You will also get the chance to go out into a real company or organization and put these skills into practice.

You will have the chance to undertake an optional year-long placement which really brings your course to life and will enhance your graduate employment prospects. How does a work placement at Microsoft sound? That’s what Jake Gardner experienced during his time with us and is just one of many great placement opportunities this course provides. You may even have a year studying business and management abroad in Europe, North America, Asia, or Australasia.

Your final year is more tailored towards giving you the competitive edge you need to enter the area of business and marketing you want. You will carry out an original supervised research project into a subject you select and complete a module designed to maximize individual professional success. Most of what you study will be anchored to today’s business world – the top companies, the leading brands, and current thinking in the digital sector

General Eligibility

Typical Entry:

112

UCAS points

GCE A Level:

112 UCAS points from GCE A Levels or equivalent. Typical offer - BCC/BBC

BTEC:

BTEC Extended Diploma: DMM

BTEC Diploma - D*D*

Irish/Scottish Highers:

Grades BBBB

International Baccalaureate:

26 points

Access requirements:

Access to HE Diploma, to include 45 credits at level 3, 30 of which must be at Merit

OCR:

OCR National Extended Diploma - Merit 2

OCR Cambridge Technical Extended Diploma - DMM

OCR Cambridge Technical Diploma - D*D*

Extra Information / General Entry Requirements:

Please note that we accept a maximum of 8 UCAS points from GCE AS Levels and that the Welsh Baccalaureate (core) and A Level General Studies will be recognized in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Compulsory Modules:

  • Developing Professional Practice

  • Essentials of Entrepreneurship

  • Finance for Managers

  • Global Business Environment

  • Managing People and Organisations

  • Marketing Principles

2 Year 2

Compulsory Modules:

  • Human Resource Management

  • International Business Operations

  • Marketing Management

  • Operational Decision Making

  • Research in Context

Optional Modules:

  • Business Placement Year

  • Employability Skills Analysis Development and Planning

  • Enhancing your Employability through Work-Based Learning

  • Experiential Overseas Learning

  • Year abroad study exchange

3 Year 3

Compulsory Modules:

  • International & Global Marketing

  • Management Research Project

  • Marketing Communications

  • Retail Management

  • Strategic Management

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)

Additional Information

This course is available: Full-time, 4 Years with Foundation Year - BA Hons Full-time, 4 Years with Placement Year - BA Hons Part-time, Up to 7 Years - BA Hons

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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