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BA (Hons) Fashion Marketing

University of East London, United Kingdom
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Course Overview

They say that fashion demands an eye for style. If that's the case, fashion marketing requires one look at style, one at complex business, and at least two more in the back of your head! Others may create the garment, but you, the creative marketer and the skilful strategist, will turn it into the must-have, must-wear commodity. You may not be the creator, but what we will teach you in our new Fashion Marketing course is an art in its own right. It teaches you how to retail, brand, and merchandise fashion. You'll discover promotional and sales strategies and learn how to take a new fashion product from the concept stage to the high street store. You'll collaborate closely with your fashion design and fashion textiles student colleagues at UEL. This is crucial for you to gain the most precise, broadest picture of an industry that, as marketers, youll need to understand inside out.

General Eligibility

112 UCAS points from an equivalent Level 3 qualification listed on the

UCAS tariff calculator, including:

  • A Level in at least two subjects

  • BTEC Extended Diploma – DMM

  • BTEC Diploma – D*D*

  • Access to HE Diploma

  • T Levels

  • International Baccalaureate – 24 points, including a minimum of 15 points at a Higher Level

We also welcome applications from students taking Level 3 or higher qualifications not on the UCAS tariff calculator and will assess the suitability on a case-by-case basis.

All applicants are required to submit a digital portfolio.

In addition to one of the above, you should have the following:

  • GCSE English Grade 4/C or Level 2 Functional Skills in English

  • GCSE Mathematics Grade 4/C or Level 2 Functional Skills in Mathematics

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Foundation Year
  • Professional Life (Mental Wealth)

  • Art & Design Workshops, Processes & Skills

  • Art & Design Studio Practice Practise & Portfolio

  • Art & Design Specialist Workshops, Processes & Skills

  • Art & Design Specialist Studio Practice & Portfolio

  • Art & Design Contextual Studies

2 Year 1
  • Technical Skills & Innovation

  • Fashion Practice

  • Fashion Contexts and Research

  • Mental Wealth: Professional Life - Business of Fashion 1

  • Fashion Enterprise

  • Fashion Process

3 Year 2
  • Technical Applications

  • Creative Fashion Practice

  • Theory of Fashion

  • Process and Identity

  • Fashion Enterprise 2

  • Mental Wealth: Professional Life - Business of Fashion 2

4 Year 3
  • Applied Innovation

  • Advanced Creative Practice

  • Final Major Project: Theoretical Identity

  • Final Major Project: Realisation

  • Fashion Enterprise 3

  • Mental Wealth: Professional Life - Business of Fashion 3

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening, and Speaking (or recognized equivalent).

Additional Information

This course is available: 1. Part-time, 6 years 2. Degree with foundation year: Full-Time, 4 years

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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