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BA (Hons) Media and Immersive Production

University of East London, United Kingdom
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Course Overview

This course will enable you to pursue careers in the creative industries where current and emerging technologies and design concepts are used to produce innovative, immersive user experiences. The course will introduce you to graphic, animation, video, VR, AR, projections, and sensor production techniques. You will learn how to project manage live events for real clients involving research, conceptualization, planning, design, development, and testing of cutting-edge digital experiences for events, including, e.g. live entertainment, art and museum installations, exhibition spaces and fashion shows, tourism, training and education, and innovative city initiatives. You will further learn about methodological and experimental design approaches, including research into cognitive, behavioural, sensory, and affecting user experiences. You will reflect critically on design practices and consider the broader implications of immersive production on everyday life and the wider community and societal needs.

General Eligibility

112 UCAS points from an equivalent Level 3 qualification listed on the

UCAS tariff calculator, including:

  • A Level in at least two subjects

  • BTEC Extended Diploma – DMM

  • BTEC Diploma – D*D*

  • Access to HE Diploma

  • T Levels

  • International Baccalaureate – 24 points, including a minimum of 15 points at a Higher Level

We also welcome applications from students taking Level 3 or higher qualifications not on the UCAS tariff calculator and will assess the suitability on a case-by-case basis.

In addition to one of the above, you should have the following:

  • GCSE English Grade 4/C or Level 2 Functional Skills in English

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Foundation Year
  • Academic Development

  • Social Media Project

  • Ways of Looking

  • Narrative and Creativity

  • Group Film Project

  • Mental Wealth: Professional Development

2 Year 1
  • Introduction to Live Workflows and Experiential Design

  • Aesthetics and Technologies 1: Practice as research

  • Introduction to Digital Media Toolbox: Theories and Practices

  • Mental Wealth: Agency 1

  • Narrative 1: Narrative Fiction

  • Digital Cultures Live Client Design Brief

3 Year 2
  • Applied Experiential Design and Live Events

  • Employment and Enterprise

  • Narrative 2: Advanced Narrative

  • Mental Wealth: Professional life: Agency 2

  • Sensory Design in a Production Context

  • Developing Ideas and Skills in Immersive Media Design and Technologies

4 Year 3
  • Contemporary Design Practices and Live Event Management

  • Creative Digital Media Research/Project 1

  • Aesthetics & Technologies: Professional Practices

  • Mental Wealth: Professional Life: Agency 3 - Freelancing at UEL Creatives

  • Creative Digital Media Research/Project 2

  • Understanding Digital Cultures

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

Additional Information

This course is available: Part-time, 6 years

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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