Advertising and Marketing BA (Hons)

Course Overview

Both advertising and marketing continue to play a big part in everyday life, and recent advancements in digital technology and social media allow for new and exciting ways to attract and engage customers at any time and in any place. This course, which currently benefits from EFMD program accreditation* and is part of the Chartered Institute of Marketing (CIM) Graduate Gateway** program, is aimed at students with an interest in advertising and marketing from the creative to the analytical €“ whether that is advertising and branding, consumer behavior, digital and social media marketing, or new product development and market research. It provides an opportunity to gain a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.

General Eligibility

Minimum 5 GCSE's graded 9-4 / A* - C including Maths and English.

Part Time Work Details

Language Requirement

• An IELTS of 6.0 overall. Pre-sessional English is available if required.