Advertising and Marketing BA (Hons)

This course provides students with a comprehensive understanding of the advertising and marketing industries, covering topics such as campaign planning, media planning, brand management, and digital marketing. Students will learn how to develop effective marketing strategies, create engaging advertisements, and measure the success of their campaigns. The course also includes practical experience through collaborations with real-world clients and projects, giving students the opportunity to apply their knowledge in a professional setting.

Additional Information

This course is designed for students who are interested in pursuing a career in advertising or marketing. It covers a wide range of topics, including consumer behavior, market research, and brand management. Students will also have the opportunity to specialize in areas such as digital marketing, data analytics, or creative advertising. The course is taught by experienced professionals who have worked in the industry and are passionate about sharing their knowledge with students.

Unlock Your Potential at Coventry University London - Study Group

Coventry University London - Study Group is a world-class institution that offers a high-quality education in advertising and marketing. The university has strong connections to the industry, providing students with opportunities for internships, placements, and networking events. The campus is located in the heart of London, giving students access to one of the world's most vibrant and diverse cities. Students will be able to learn from experienced professionals who are passionate about sharing their knowledge and experience.

Both advertising and marketing continue to play a big part in everyday life, and recent advancements in digital technology and social media allow for new and exciting ways to attract and engage customers at any time and in any place. This course, which currently benefits from EFMD program accreditation* and is part of the Chartered Institute of Marketing (CIM) Graduate Gateway** program, is aimed at students with an interest in advertising and marketing from the creative to the analytical €“ whether that is advertising and branding, consumer behavior, digital and social media marketing, or new product development and market research. It provides an opportunity to gain a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.

Minimum 5 GCSE's graded 9-4 / A* - C including Maths and English.