BA (Hons) Digital Marketing Management

This course is designed to provide students with a comprehensive understanding of digital marketing management, including the principles and practices of digital marketing, social media marketing, search engine optimisation (SEO), content marketing, email marketing, and analytics. Students will learn how to develop and implement effective digital marketing strategies for businesses, as well as how to measure and evaluate their success. The course will also cover the legal and ethical considerations of digital marketing, such as data privacy and security. By the end of the course, students will have gained the knowledge and skills needed to pursue a successful career in digital marketing.

Additional Information

The course is taught by experienced industry professionals and includes guest lectures from leading figures in the field. Students will also have access to state-of-the-art facilities, including a dedicated digital marketing lab. The course is designed to be flexible, with options for part-time or full-time study available.

Unlock Your Potential at Cardiff Metropolitan University - A World-Class Education Awaits!

Cardiff Metropolitan University offers a world-class education that combines academic rigour with practical, industry-focused learning. Our lecturers are experts in their field and are dedicated to helping students achieve their career goals. The university is located in the vibrant city of Cardiff, which provides a unique blend of cultural, historical, and sporting attractions. Plus, our campus is easily accessible by public transportation or car.

The option of including a year of experience in the industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated into the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in the strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had a ‘real-world’ experience and the chance to engage in our CIM and IDM learning community. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.

Minimum three A levels to include Grades CCC. No specific subjects are required. Welsh Baccalaureate – Advanced Skills Challenge Certificate is considered a third subject.

20 Hours of Work permit weekly for international students.