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BA (Hons) Marketing (Advertising and Branding)

University of Gloucestershire, United Kingdom
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Course Overview

Youll learn the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognized by major employers. In the course, youll explore subjects such as consumer behavior, marketing communications, and the global business environment in your first year. Youll hear from people who have been there and done it. Leading international brands will deliver inspiring lectures and give you a real insight into how to succeed in global business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide.

General Eligibility

104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

All students must complete these modules:

  • The Global Business Environment

  • Academic, Personal and Professional Development

  • Live Management Enquiry Project

  • Marketing Principles

  • Social Media Channels

  • Consumer Behaviour and Analysis

  • Creative Skills for Marketers

  • Marketing Communications

2 Year 2

All students must complete these modules:

  • Applied Management Skills

  • Marketing Experiences

  • Luxury Brand Management

  • Digital Marketing: Fundamentals

  • Market Research and Analysis

  • Public Relations

  • Persuasive Advertising

  • International Marketing

3 Year 3

All students must complete these modules:

  • Capstone Business Project

  • Strategic Career Development

  • Strategic Marketing

  • Servicing Virtual Environments

  • Loyalty and Communications

  • Campaign Planning

  • Marketing in Society

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

The IELTS score for international applicants is 6 (with no less than 5.5 in each component).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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