BA (Hons) Business and Marketing

The BA (Hons) Business and Marketing degree at University of Worcester provides students with a comprehensive understanding of the business world, including marketing principles, management practices, and financial management. The course covers a range of topics, including market research, consumer behavior, advertising and promotions, and digital marketing. Students will also have the opportunity to develop their analytical and problem-solving skills through practical projects and case studies. With a strong focus on employability, this course is designed to prepare students for a career in business or marketing.

Additional Information

The University of Worcester has a strong reputation for providing high-quality business and marketing education. The course is taught by experienced academics and professionals, many of whom have practical experience in the industry. Students will also have access to state-of-the-art facilities, including the University's dedicated marketing suite and the nearby Worcester City Centre, which provides a range of businesses and organizations for students to observe and learn from.

Discover the Business and Marketing Excellence at University of Worcester

The University of Worcester is an excellent choice for students interested in pursuing a career in business or marketing. The University has a strong reputation for providing high-quality education, and its location in the heart of the West Midlands provides easy access to a range of businesses and organizations for students to learn from. Additionally, the course is designed to provide students with the skills and knowledge they need to succeed in a rapidly changing business environment.

Set yourself up for an exciting career in business marketing. You'll be supported by regular coaching, and our professional network of academic staff, business leaders, and the Chartered Institute of Marketing (CIM). You'll be well placed to launch your graduate marketing career, whether you aspire to work in a marketing role or for a marketing agency. You can also support website development and marketing campaigns for clients through the Business School's Media Lab. You'll gain subject expertise in business and marketing, alongside a grounding in contemporary business issues (such as globalization, digital communications, and the growth of social media). You'll be able to demonstrate your business knowledge through active experiences, such as applied consultancy projects, paid placements, internships, and study abroad. This active experience will show that you are a creative, customer-oriented, and commercially focused graduate with a broad range of skills that are valued by employers.

Employability:

• Benefit from integrated career coaching throughout your course, where we will support you with the preparation of your CV and interview technique

• Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation

• Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation

• Gain professional body accreditation, exemptions and recognition

• Create a portfolio of direct business and marketing experience through a one-year paid placement, internships, consultancy projects and company visits

• Developing your own business idea through the Enrich Business Support Programme

• Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching.

• Build your own professional network in business marketing.

20 hours of work permit weekly for international students.