MSc International Marketing Management

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology, and legal systems. You will study and analyze consumer attitudes to products and business and look at the behavior of the customer in a rapidly changing world. Digital aspects of marketing are emphasized throughout the course and you will develop a solid understanding of the knowledge and skills within the area. On completion of this course, you will be equipped with a range of professional, managerial, and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible, and disciplined in your approach to marketing.

Applicants normally hold a 2:2 undergraduate honors degree or its equivalent.