Course Overview

The Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organizations. You will learn both about the practice and theory of sustainable marketing, strategic brand management, and digital marketing & advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing. Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories, and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organizations including not-for-profit, third sector, and small and medium-sized enterprises.

General Eligibility

A minimum of a second class honors degree or equivalent.

Part Time Work Details

Language Requirement

• IELTS Indicator 6.5 with a minimum of 6.0 in each sub-skill_x000D_ IBT TOEFL 80 overall with 18 in reading, 23 in writing, 19 in listening, and 21 in speaking