MSc Corporate Brand Management

This course is designed to equip students with the knowledge and skills required to manage and maintain a successful corporate brand. Students will learn how to develop and implement effective branding strategies, manage brand identity and reputation, and measure and evaluate brand performance. The course will also cover topics such as brand positioning, brand messaging, and brand management in different cultural contexts. Upon completion of the course, students will be able to analyze and solve real-world branding challenges, making them highly employable in a range of industries.

Additional Information

This course is ideal for individuals who want to pursue a career in corporate brand management or those who are already working in this field but want to enhance their skills and knowledge. The course is designed to be flexible, with a mix of lectures, seminars, workshops, and individual study. Students will also have the opportunity to engage in live branding projects and collaborate with industry partners.

Unlock Your Potential at Brunel University London (Navitas)

Brunel University London (Navitas) is one of the top universities for corporate brand management in the UK. Our faculty members are experts in their field and have extensive experience working with brands across different industries. The university offers state-of-the-art facilities, including a dedicated branding lab, where students can develop and test their branding ideas. Moreover, Brunel University London (Navitas) has strong industry connections, providing students with ample opportunities for internships, networking, and career advancement.

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated.

• A 2.1 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.

• Applicants with a 2.2 or international equivalent will be considered on an individual basis according to the merits of each application. Please be aware that we will consider applicants who more closely meet our 2.1 degree level entry requirements in the first instance.

20 Hours of Work permit weekly for international students.