BA (Hons) Marketing (Advertising and Public Relations)

This course provides students with a comprehensive understanding of marketing principles and practices, with a focus on advertising and public relations. Students will learn how to create and implement effective marketing campaigns, including the use of digital media and data analysis. The course also covers the ethical considerations of marketing and the role of public relations in building brand reputation. By the end of the course, students will be able to develop and execute a marketing strategy that integrates advertising and public relations, and communicate their ideas effectively to diverse audiences.

Additional Information

This course is ideal for students who are interested in pursuing a career in marketing or communications. The course is designed to provide students with the skills and knowledge they need to succeed in this field, including the ability to analyze consumer behavior, develop marketing campaigns, and communicate effectively with different audiences. Students will have access to state-of-the-art facilities and resources, including industry-standard software and real-world case studies. The course is taught by experienced academics and professionals who have a wealth of experience in the field.

Discover Your Potential at Birmingham City University International College (BCUIC) (Navitas)

Birmingham City University International College (BCUIC) (Navitas) offers a unique learning experience that prepares students for success in their chosen careers. Our faculty are experts in their fields and provide personalized support to help students achieve their goals. The university is located in the heart of Birmingham, providing easy access to cultural and economic opportunities. Plus, our small class sizes ensure that each student receives individual attention and support throughout their studies.

Your programs will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process. Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries. In addition, you could gain the first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.

GCSE English language and mathematics at grade C/4 or above Equivalent level 2 qualifications can be accepted Must have been achieved at the point of enrolment