Course Overview

Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.

Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.

As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.

You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).

A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.

General Eligibility

• GCE A-level BBB.

• BTEC Level 3 Extended Diploma DDM in Business or Enterprise and Entrepreneurship.

• BTEC Level 3 Diploma DM in Business, Enterprise & Entrepreneurship or Personal & Business Finance with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).

• BTEC Level 3 Subsidiary Diploma D with A-levels grade BC.

• International Baccalaureate Diploma 30 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 4 or HL 4.

• Obtain a minimum of 120 UCAS tariff points in the Access to HE Diploma in  Business, Business and Management or Business and Law with 45 credits at Level 3.

• T levels : Distinction overall.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• IELTS: 6.5 (min 5.5 in all areas)