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BSc (Hons) Marketing Management

Brunel University London (Navitas), United Kingdom
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Course Overview

The BSc (Hons) Marketing Management course at Brunel University London (Navitas) is designed to provide students with a comprehensive understanding of the principles and practices of marketing management. The course covers topics such as market research, consumer behavior, brand management, and digital marketing, giving students the skills and knowledge they need to succeed in this dynamic field. With a focus on practical application, students will learn how to develop and implement effective marketing strategies, as well as how to measure and evaluate their success. This course is ideal for those who want to pursue a career in marketing management or related fields.

Additional Information

This course is delivered by Brunel University London (Navitas), which is known for its strong reputation in the field of business and management. The university's location in London provides students with access to a diverse range of companies and organizations, offering valuable opportunities for networking and internships. Additionally, the course is designed to be flexible, allowing students to tailor their studies to their individual interests and career goals.

Unlock Your Potential at Brunel University London (Navitas)

Brunel University London (Navitas) offers a unique learning experience that combines academic rigor with practical application. The university's focus on innovation and entrepreneurship creates an environment that fosters creativity and collaboration, preparing students for success in the rapidly changing business world. With state-of-the-art facilities and a diverse range of course offerings, Brunel University London (Navitas) is the ideal choice for those looking to pursue a career in marketing management.

Why You Should Study This Course

Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.

Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.

As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.

You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).

A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.

General Eligibility

  • GCE A-level BBB.

  • BTEC Level 3 Extended Diploma DDM in Business or Enterprise and Entrepreneurship.

  • BTEC Level 3 Diploma DM in Business, Enterprise & Entrepreneurship or Personal & Business Finance with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).

  • BTEC Level 3 Subsidiary Diploma D with A-levels grade BC.

  • International Baccalaureate Diploma 30 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 4 or HL 4.

  • Obtain a minimum of 120 UCAS tariff points in the Access to HE Diploma in  Business, Business and Management or Business and Law with 45 credits at Level 3.

  • T levels : Distinction overall.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Introduction to Management Enquiry

  • Introduction to Accounting and Financial Management

  • International Business Environment

  • Managing Information with Technology

  • Organisational Behaviour and Analysis

  • Principles and Practice of Marketing

2 Year 2
  • Critical Perspectives in Management

  • Consumer Behaviour

  • Digital Marketing

  • Marketing Communications

  • Marketing Research

  • Marketing Channels and Logistics

  • Preparing for Placement and a Graduate Career

3 Year 3

Compulsory:

  • International Marketing

  • Issues and Controversies in Marketing Project

  • Services Marketing

Optional:

  • Business Ethics, Environmental Sustainability and Governance

  • Brand Management

  • Database and Customer Relationship Marketing

  • Entrepreneurship and Small Business Ventures

  • Strategic Marketing

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS: 6.5 (min 5.5 in all areas)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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