BA (Hons) Business (Marketing)

This three-year undergraduate program in Marketing at BCUIC is designed to provide students with a comprehensive understanding of the principles and practices of marketing. Students will learn how to develop, implement, and evaluate marketing strategies across various industries. The course covers topics such as consumer behavior, market research, advertising, and brand management. By the end of the program, students will have gained the skills and knowledge necessary to pursue a career in marketing or related fields.

Additional Information

BCUIC is a specialist college that offers university-level programs for international students. The college has a diverse student body and a supportive teaching environment, with small class sizes and personalized attention from lecturers. Students also have access to state-of-the-art facilities and resources, including a dedicated marketing laboratory. BCUIC is located in the heart of Birmingham, a vibrant city with a rich cultural heritage and a thriving business community.

Unlock Your Potential at Birmingham City University International College (BCUIC)

Birmingham City University International College (BCUIC) offers a unique learning experience that combines academic rigor with practical, industry-focused training. Our lecturers are experienced professionals in their fields, and they provide students with the skills and knowledge necessary to succeed in today's competitive job market. BCUIC is also committed to fostering a supportive and inclusive learning environment, where students can grow and develop their full potential.

Throughout the program, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programs. The University has introduced the BCU Graduate+ program, which is an extra-curricular awards framework that is designed to augment the subject-based skills that you develop through your program with broader employability skills and techniques that will enhance your employment options when you leave university.

GCSE English language and mathematics at grade C/4 or above Equivalent level 2 qualifications can be accepted Must have been achieved at the point of enrolment