BA (Hons) Marketing Communications with Public Relations

The BA (Hons) Marketing Communications with Public Relations course at Bournemouth University provides students with a comprehensive understanding of the principles and practices of marketing communications, including advertising, public relations, digital media, and brand management. Students will learn how to develop and implement effective marketing strategies, create engaging content, and measure the impact of their campaigns. The course also covers the ethical considerations of marketing communications and the role of public relations in building and maintaining a positive reputation. Through a combination of lectures, workshops, and practical projects, students will gain the skills and knowledge needed to succeed in this dynamic and ever-changing field.

Additional Information

The course is designed for students who are interested in pursuing a career in marketing communications or public relations. It is suitable for those with no prior experience in the field, as well as those looking to develop their skills and knowledge further. The course is taught by experienced academics and industry professionals, providing students with valuable insights and practical advice. Students will have access to state-of-the-art facilities and resources, including a dedicated marketing communications lab and a range of software and tools for digital media creation and analysis.

Unlock Your Potential at Bournemouth University's School of Tourism

Bournemouth University is an excellent choice for students interested in marketing communications and public relations. The university has a strong reputation for excellence in these fields, with a team of experienced academics and industry professionals who are passionate about teaching and research. Students will benefit from the university's location on the south coast of England, which provides access to a diverse range of businesses and organizations, as well as a vibrant cultural scene. The university also has a strong focus on practical learning, providing students with valuable hands-on experience and opportunities for internships and work experience.

• Hone your strategic public relations management, crisis communication, influencer relations and event management skills.  

• Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year  

• Co-create academic and professional research with staff, including consultancy projects for industry clients  

• At the end of your first year, you can choose which Marketing Communications course best suits you and your career interests.

• Complete a work placement anywhere in the world, allowing yoao put theory into practice, make great career contacts and bolster your blossoming CV.

• Within fifteen months of completing the course, 96% of our students are in employment or further study.

104 - 120 UCAS tariff points, including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.

20 hours per week