MSc International Marketing

The MSc International Marketing course at Anglia Ruskin University is designed to provide students with a comprehensive understanding of the principles and practices of international marketing. The course covers topics such as global market segmentation, cultural differences in consumer behavior, and the impact of technology on marketing strategies. Students will also learn how to conduct market research and analyze data to inform marketing decisions. This course is ideal for those looking to pursue a career in international marketing or wish to gain a deeper understanding of this field.

Additional Information

Students on this course will have the opportunity to participate in a range of activities, including guest lectures from industry experts, case studies, and group projects. The course is delivered through a combination of lectures, seminars, and workshops, allowing students to gain a well-rounded understanding of international marketing. Graduates of this course will be well-equipped to pursue careers in marketing, sales, or management within multinational companies or as entrepreneurs starting their own businesses.

Unlock Your Potential at Anglia Ruskin University: A Global Leader in Practical Learning

Anglia Ruskin University is a global university with a strong focus on practical learning and real-world applications. The university's location in Cambridge provides access to a thriving business community, offering students opportunities for networking and internships. Anglia Ruskin University has a reputation for producing well-rounded graduates who are prepared to succeed in their chosen careers.

Our postgraduate degree is designed for marketing professionals and entrepreneurs who want to fine-tune their skills and advance their knowledge.

It’s been created for today’s marketer, with modules reflecting the needs of modern marketing professionals – specifically digital marketing, understanding the global customer and brand psychology.

As a student at ARU London, you’ll cover many aspects of marketing and business.

The strategic marketing and new venture development module will give you the practical skills to launch a new product or service onto the market. Modules like this are delivered in conjunction with the more traditional dissertation, which will develop your academic skills.

Our course boasts a team of exemplary academics, alongside external industry experts.

Content and delivery methods are exciting, relevant and rewarding, with each module examining three common and integrated themes: internationalisation, digital marketing, and entrepreneurship.

You will need a first degree of 2:2 or above in a relevant subject, or a degree of 2.2 or above in any subject plus relevant experience.

20 Hours of Work permit weekly for international students.